Article writing services and article ghostwriting can offer you more benefits than you might expect. With Google Penguin 2 now prowling around the web, it is essential that your web content is written with a high degree of knowledge of the Google algorithm updates.
Panda and Penguin were bad enough, but Penguin 2 is hunting down web pages that are ‘over optimized’ in Google’s opinion. Google is also targeting content that is not original. Not necessarily just duplicate content, but also scraped content google scraping
This is not something to ignore, as many ignored the first issue of Penguin. It should be taken seriously, so here are some tips how to avoid having your web pages and blog posts lose their current ranking. Whether you use article writing services or do it yourself, here are some of the benefits that article ghostwriting services can offer.
There is no such thing anymore. Many will insist that you must have at least 2% KD on your web page for Google to list it. Nonsense! Google will decide itself what the theme of your page is – if you have written badly, then the algorithms will possibly get the wrong message and you are toast! That is what LSI is about. Latent Semantic Indexing is about indexing your page for the semantic meaning of the vocabulary used on it.
This means that you can have a #1 ranked page for a search term (keyword) that does not even appear in the content of that page! Google uses semantic relevance to search terms used by Google clients – those using it as a search engine to find information. Many internet marketers have forgotten that Google is first and foremost a search engine and not an advertising platform!
Article Writing Services and Semantic Relevance
Those offering professional article writing services are fully aware of Google’s needs, and can design the content of your individual web pages around these needs. Article ghostwriting involves professional article writing in your name. They will still ensure that your content has a keyword density of around 0.7% – 1.0%, or even more when warranted.
That is because you cannot always use synonyms with the exact semantic relevance you need. There are sometimes situations, or topics, where it is difficult to use synonyms with the same semantic meaning as the main theme of the page. To do this, you need a good knowledge of the language of your site.
In these cases, professional article writing services can adjust the keyword usage (KD) to ensure that the algorithms (crawlers/spiders) have the character strings (data) to correspond with their programmed data – the data that assesses the relevance of your web page with the search term employed. SEO content writing is both a science and a art.
Article Ghostwriting Benefits
That said, the benefits of article ghostwriting should be apparent. You avoid the claws (or webs) of Penguin2 by avoiding over-optimization of your web pages. You also get professional SEO content writing that is 100% original – so no duplicate content issues. This is another issue that Google algorithms are now punishing severely. Your content must be 100% original.
Scraped Content Software
You have no doubt come across software that scrapes the web and generates articles from existing content. Terms such as ‘article scraper,’ ‘instant article,’ ‘article wizard,’ and so on involve the copying of copyrighted material to generate a so-called ‘unique’ article for you.
Not only is the legality of this dubious, but Google algorithms are now searching such software-generated articles out, and delisting them. They won’t tell you that of course, and major article directories are also taking action against such scraped articles.
If you are using this type of software, or have websites containing it, then your Google ranking might disappear overnight. It has already happened, and is likely happening all the time now that the Penguins are on the hunt. Original content is, and always will be, king!