Sterling silver jewellery never goes out of style. You can see it all the time as an accessory that the very top models from many different fashion houses love to wear. As well as it being extremely visible on the fashion runways and walkways, it is also worn by all the top personalities on television, and practically anywhere else!

What makes silver jewellery so special from any other jewellery? What sets it apart from other jewellery with a different metallic substance as its base?
Well for one, silver is a an amazing multifaceted metallic substance. It’s chemical symbol is “AG” which is derived from the-Indo European root word “arg” which means “grey” or “shiny buy gold in abu dhabi“. Silver metal has the durability and strength, as well as the brilliance and lustre and the affordability and economy that other metallic substances do not possess. For thousands of years, silver has been valued by many different people as a precious metal and used for currency coins. It was even reputed to have a scientific health benefit that many people do not know about, such as increasing your blood circulation and the prevention of muscle pains.
Secondly, as a metallic base, it complements all kind of stones whether it be precious, semi-precious, or not at all precious! All kinds of stones such as diamonds, emeralds, turquoise, opal, ruby, or crystals – you can name it and I bet you will be able to place it as a part of silver jewellery and the ultimate outcome would still be the same – elegant and sophisticated.
Designers also love to create jewellery based on silver because the silver metal is quite malleable and can easily be fashioned and moulded into different styles of necklaces, bangles and bracelets, rings and earrings without it losing any of its charm and radiance.
Thirdly, as to prove its versatility, silver jewellery can now have variety of textures and feels that are good for colour combinations. It can have a matte or dull look, a chrome or shiny look, an oxidized or a combination of any and still maintain its elegance and sophistication.
In the late 1980’s Austrian born, Thomas Sabo launched his branded sterling silver jewellery and along with jewellery designer Susanne Kölbli the unique Thomas Sabo style was born. The attention to quality and detail and the love of fashion and the exciting changing styles helped the brand stand out from the crowd.
The designer brand continues to introduce silver collections twice yearly in parallel with the major fashion shows of Paris, Milan and New York.
Thomas Sabo designer jewellery has come a long way from its humble beginnings in Bavaria with outlets throughout Europe, Asia and America.
This year, the advertising has featured Katy Perry as the brand ambassador of the Pop Now, Charm Club and Pop Now Explicit collections for 2011 to 2012. Thomas Sabo also sponsor the Mercedes GP F1 driver Nico Rosberg, look out for the logo on his hat and racing suit.
Each season’s jewellery collection is usually broken down into three topic areas – Seasonal, Rebel at Heart and Classic. The Seasonal jewellery features on trend topics relating to love, fashion and lifestyle.
The Rebel at Heart collection, as the name suggests, focuses on Rock ‘n’ Roll, western style and the biker look.
The Classic jewellery is all about glamour, elegance and cool style. Above all, Sabo stays ahead of the established luxury brands being a bit quirky and fresher than the mainstream.