Optimizing your web page to drive traffic is an essential way to earn a high ranking in the search engines. But to begin with your SEO campaign you have a critical decision to make, that is to choose your target keywords and to position them right so that they would generate the traffic you want.
There are a lot of keywords to choose from depending on the relevance to your website content and there are several ways for keyword positioning to effectively execute your SEO strategy, but the question is what keywords to choose and how to place them in your website to give you optimal results. This article will show you how to use keywords to give you great advantage.
The most competitive keywords and phrases are those which contain one or two-word key phrases. The wisest thing to do is to choose the less competitive keywords related to the competitive ones so that they are more targeted to your website and that way, you will achieve high ratings for those keywords you chose. keyword position tracker
Targeting the least competitive keywords is the first step to get your SEO investment back easily. Your website will without doubt be on its way to the top search results for the least competitive keywords you target.
The next step is to enlarge your well-researched main keywords by using a keyword research tool. This tool gives you other keywords which give the same results as your main keywords.
Track the current ranking of your website with the main search engines such as Google. The Google Keyword Tracker gives you information on which among your keywords gives you the highest rankings and now select and target the best keywords from the tracker and from the keyword research tool.
Once you have your new keywords ready, you can now proceed to the second task – keyword positioning. The following are several ways to place your keywords:
In most cases, keywords are placed in the web page title. From the page title, the search engines can immediately determine just what the website is all about that is why it is important to construct a descriptive title with the keyword.
The next popular way to place your tags is through the keyword meta tag. Include only a few relevant keywords in this tag as stuffing a lot of keywords causes search engines to completely ignore the keyword tag.
You may also incorporate your keywords in the description meta tag and in your web content because some search engines use this to elaborate on the result link. Position your keywords within the content carefully so that it does not sound awkward.