At least once a month I’m asked this question by an event organiser and perhaps it’s not surprising.
The number of local, national and international awareness and fundraising campaigns grows year on year. It’s a busy and competitive marketplace. The reasoning is therefore that there must be an element of central planning, an overseer to ensure things don’t get out of hand.
I envisage a ‘register’ as something rather formal – an official record, where details are submitted. Where there are standards to conform to and there is a certain level of organisation involved. I’m sure those phoning me are wondering along similar lines. I remember one charity manager asking whether there were any slots available in the month they were planning for their campaign.
So the answer to the question – is there a register of campaigns? Well, yes there is….sort of.
The Profile Group, describe themselves as a ‘future events information provider’ and one of their publications is indeed an Awareness Campaigns Register. UK charity event organisers and their pr teams should be aware of this free service and, if they run a campaign, submit their details to it.
Not much is required beyond the ‘who, what, where, when’ – your event will then get amalgamated with all the other campaigns into an online and printed calendar. This is then sold to the pr and media world – price £271 pa.
So that’s the register – a non-compulsory calendar listing which is then packaged into an attractive bundle and sold to those who may pick and run with your story…or not.
I’m not aware the levels of return charities get from their event being in the Awareness Campaign Register but it’s free and not very onerous, so nothing lost.
Personally kingkong pg ‘m happy with the slightly anarchic world of charity campaigns, where anyone can create their awareness or fundraising campaign at a time and for a duration that suits them. If you want to launch a month-long campaign in October and fight it out for media attention with the breast cancer charities then my advice is go for it. Campaigns stand or fall by the strength of their messages and the skills of their communication and pr staff to get them out to those that will listen.
Campaigns reflect the contemporary concerns of society – environmental issues will doubtless dominate the months ahead as the world tries to address the implications of climate change. Of course the Count Me In Calendar is delighted to receive details of any national awareness and fundraising campaign and list them at no charge – and our many pr and media users find our free source of highly detailed information a great help in their work.