Management is termed as the process which starts from planning and moves to organizing, leading and controlling (Robbins (2008).). The management is a vast concept and can be viewed from many prospectives; the management is generally referred with Marketing Management, Financial Management, Human Resource Management and Operations Management etc.
One of the traits of leaders is vision that is having a dream for future scenario; the vision statement is present at the profile of every company. It is so important for individuals, groups and corporations that the success and growth is not possible without a vision.
It is important to have a vision but it is more critical to manage it. Vision management means managing the vision to achieve the desired outcome. Vision management includes all the activities of planning, organizing, leading and controlling.
It is said, “Leaders do the right things and managers do the things right.” Leaders have a vision for future scenario to bring a change to improve a situation. But how a change will come? How a situation will be improved? The answers to these questions come from the concept of vision management. With vision management activities, actions are taken to move the things into favorable situations in order to achieve the vision.
Let’s look at the each step in detail.
It is generally said that management starts with planning (Robbins, 2008), but in real situation management starts with a vision, if there is no vision, for which the management activities will take place? It is first thing after which all other actions take place. Like in the organizations, whenever the change occurs, it comes from the top management. Through the vision of the top management and determination to manage the vision, market position of the organizations can be changed. There are lot of examples in Pakistan, like “niralla sweets”, it was started as a very small business now through the vision; it is now a million dollars business. Vision is given by leaders who want to bring change or improve Vision 20 the situation or change the attitude of the people. When people rather mangers have vision, they start other activities to achieve it.
The vision is not always realistic; it is made realistic through vision management. ( Maaz Syed)
After the vision, planning is done about how to achieve it, what is required to make the situation in favor, what resources are required to achieve the vision and what should be eliminated.
Planning for resources is very important but it is also critical to eliminate or minimize unfavorable circumstances, because if these are not minimized, even the abundant resource will not help in achieving the favorable results. Planning includes planning of physical resources, financial resources and human resources (Robbins,2008). Planning is very important after having a vision, because if planning is dumb than all is not well; even best vision and affluent resources will not be useful if there is poor or dumb planning.
Planning is very important activity and we all are involved in planning in our daily life, the planning can be short-term or long-term. In Pakistan the planning is generally not given the importance it deserves; especially in public sector because there is no vision so there is no planning.
Planning is always made by keeping vision in mind, during planning there should be minimum deviation from the vision; vision should be always in mind to make the planning.
Organizing comes next to planning. Organizing refers to organizing the physical, financial and human resources. It is very critical to make the right use of resources.
Organizing is linked with vision, in vision management, organizing not just mean organizing resources it also means organizing the series of events that will direct the situation in the favor of vision.
Organizing is also very important for vision management; unless resources and scenarios are not organized the vision cannot be achieved, it is the task of managers to organize and make the aisle clear without any obstruction.
The vision is well-managed when every thing is organized and there is no hurdle or obstruction in the way, it does not mean that there should be no problem; it means that when there comes any problem, the managers solve the problem immediately and turn the situation in favor to carry out the vision. The independence of Pakistan in 1947 is a bright example of vision management. Quaid-i-Azam had vision and the party members (managers) helped in achieving it, the struggle for independence is a bright example of vision management. We can take this example and implement the lessons in businesses, to achieve a certain position in market, hard work, efforts, competencies, determined people and above all a vision is required.
Leading comes next to organizing in vision management. Leading means leading the people i.e. make people behave and work according to the plan in order to achieve it. The concept of behavior modification is important in leading the vision.
Leading the people includes changing behavior of people and make use of their knowledge, skills and abilities in order to achieve the desired outcome. The people use their knowledge and skills and work for the vision which is provided by leaders thus are very critical to vision management. It should be kept in mind that the leaders have vision, they communicate it to the people, but it is achieved by people. The people work according to plan and thus help in achieving the vision. Vision management is not possible without people and thus vision cannot be achieved without people.
Leader gives directions and vision and people follow the vision to achieve the leader’s vision and goal. Even competent and most intelligent people cannot work at full capacity unless they have clear direction and a vision to follow. The example of ©Microsoft is an example, the company is losing its market position because of low innovation, the people are same, there working has affected the reason is that the company’s vision in obsolete now and the workforce do not have any vision to follow which has caused company to lose its market position. This shows that vision is very important for the success of the companies.
Controlling is considered as final activity in management (Robbins (2008.).) and thus it is final activity in vision management.
In vision management just like a project, the controlling is a continuous activity and it remains throughout the process of vision management.
In vision management, controlling refers to the controlling of every single step that nothing should deviate from the vision. Controlling also refers to controlling the physical resources, finance and behaviors of people so that not a single thing should deviate from the vision.