The other day, someone at the Online Think Tank had asked me how come I am up on all the latest news – he asked; “where do you get your news anyway?” What he was really asking is if I got most of my news online, from the newspaper, radio or TV? Interestingly enough, I get my news from all those sources. Online, I take several RSS feeds, ezines and surf the online news. You see, as a huge “news intake junky” myself, I can say that both online and offline news are important.
Where do you get your news? Where do we tend to get most of our news? Yes, this is a very good question, and some say news is like politics and all news is local, meaning that you need to read the local newspaper, watch the local TV, listen to the local radio and go to localized online portal venues. Great news for local media at a time when much of the advertising dollar is moving towards online venues http://oursminiworld.com/.
But how people get their news is really hard to say. For many like me it is a combination of sources. Maybe, but without proper research, it is just all talk. In fact, I read an interesting blog the other day that addressed this issue and cited a couple of surveys that contradicted each other, done of course by the media of each different venue, convenient indeed. It seems to me that this gentleman’s blog makes a great point in that he shows these “news polls” for what they are. What is that famous saying; liars figure and figures lie, often enough is the real truth.
In B2B Magazine which is a print magazine touting the greatness of Online Marketing, which is funny in itself, it showed a study that radio, TV and newspapers were making a slight come back in advertising, of course that is only because those media outlets work best for elections and there are big bucks being spent. Thus, they must keep up the image that people are viewing, thus more studies, “done by them” to promote themselves. Still, I found it ironic that B2B Magazine agreed with the stats.
Of course, when it comes down to it, most politicians are getting a greater percentage of their contributions online so there is lots of push for valuable content, locally, regionally and even nationally and global. I found your comments spot on, and this is a deep question, that I too would like answered with empirical data, real research, unbiased. Indeed, I enjoyed this gentleman’s blog about the media and how people get their news, it certainly got me thinking, and I hope I passed this on to you.